It began with Motorola a year ago when the organization dumped the physical channel and chose to offer its cell phones just through Flipkart.com.
A great deal of eyebrows were raised with many questioning how effective this model would be. All things considered, Motorola has not quite recently ended up being a right one by offering more than 3 million units in 10 months, yet it likewise demonstrated that Indians are not frightened of purchasing contraptions on the web.
Motorola Business Online Strategy Statistics
Today, Motorola is not by any means the only brand that is offering its cell phones on the web. Xiaomi, OnePlus and Micromax’s YU too are a couple brands who have tied up just with a well known online internet business site however are offering it in an unexpected way.
The idea of purchasing cell phones and devices online isn’t generally new. Individuals had been purchasing cell phones, camera and portable workstations online much before Motorola re-entered the Indian market. Be that as it may, there were issues. Individuals used to get vacant boxes with blocks or vim bar, there were guarantee issues, and the greatest issue was absence of trust. While many were uncertain about purchasing a contraption on the web, the markdown value these entryways client to offer over disconnected retail was lucrative.
These e-retailers chipped away at their coordinations and further reinforced the trust of the purchasers by offering moment trade or even return on the off chance that the equipment turned out inadequate. The ideal illustration being the system issue with the shipments of Motorola Moto G. The organization effectively cooperated with clients on its Facebook page to determine the issue. It even masterminded a trade of the unit for unsatisfied clients in the briefest conceivable time.
These ‘online just’ brands are pushing a great deal numerous different players to think online as well. For example, Alcatel One Touch, which was available in the disconnected retail channel, began propelling its new cell phones through e-retailers. The way things are going, we could soon observe different devices and apparatuses moving into the ‘online just’ deals mode.